Web 2.0 Products
Social Software for Business - Web 2.0 Goes to Work
Arguably, the defining communication medium of the current decade is social networking, a collection of technologies – typified by Facebook and LinkedIn – which allows individuals to identify and communicate with like-minded people to understand where they are, what they do, what interests they have, and what they think. For anybody leaving university and embarking on a career, using these tools – along with blogs, wikis, RSS feeds, and the rest – is as natural as breathing.
Social networks, for a long time evident in the consumer online world, have started to penetrate enterprises. Employees are starting to use technologies such as forums, blogs, wikis and personal profiles to help streamline team collaboration and enhance the quality of communication with customers.
In a distributed, knowledge-based organisation, this can enable you to identify and deploy the most suitable person for a task, regardless of geography.
IBM Lotus has been the leading supplier of collaboration software since the introduction of Lotus Notes in the early 1990s. It has recognised the need to capitalise on the ubiquity of social networking, but with the security and general industrial strength required by business.
IBM Lotus Web 2.0 software provides instant messaging, web conferencing, collaborative portals and role-based environments to greatly increase organisational productivity. IBM Lotus software helps people collaborate, promoting better teaming and faster decisions while harnessing the collective creativity of employees and customers.
